The Business of Sports [Three Volumes] [3 volumes]: Volume 1, Perspectives on the Sports Industry, Volume 2, Economic Perspectives on Sport, Volume 3, ... Research and Practice (Praeger Perspectives)
The sports industry is large, visible, and growing—and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy everything from balls to ties to paperweights with their favorite team's logo. But even sports haters can't escape the onslaught of professional sports: They are asked to chip in as taxpayers to build public stadiums, and their children are, like it or not, exposed to events sponsored by alcohol and tobacco companies, not to mention
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